Writing From the Right Side of the Stall

Mucking stalls. Freelance writing. How do they differ? I discuss.

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Ten Things About the Toronto Pan Am Games

panam-horses-asideNow that it’s all over except for the continuing self-congratulatory smugness (Toronto’s, I mean, which might or might not be justified — the actual numbers rating its success have not yet been released) … I figured I’d better recount my experience at the 2015 Pan American Games for posterity.  This may, in fact, be practically the only place in which I do so, assignments from magazines and newspapers having been discouragingly thin on the ground.  So much for home court advantage.

Watch this space for some separate blog posts on each of the equestrian disciplines (dressage, eventing, and showjumping), which are the only three sports I got to see in the three-week run of the Games.  Yup.  Despite my best efforts, I completely failed to get to any of the other venues for which I had media access, much less any of the concerts and other entertainments.  The last Pan Am Games I attended was Winnipeg, in 1999, and I had a blast going to free concerts, jazz clubs, and outdoor theatre performances in the evenings while I was there (and favourably revised my opinion of Winnipeg in the process).  I guess the difference this time was that I was trying to fit the Pan Ams around all the regular demands of my life — teaching riding lessons, getting my own horses fed and worked, doctor’s appointments, truck breakdowns, and so forth.  Somehow, the hassle of making it all the way into downtown Toronto from my home base in the boonies, never quite seemed feasible.  I am bummed about having missed Colin James though.

Anyway.  For what it’s worth, here are some random bits of snark about the Toronto Pan Am Games.  In no particular order.

argentine boots-06851. OVERBLING:  The medal for sheer overbling has to go to the South American dressage riders, especially the women.  If there was a location where they could legally place Swarovski crystals, they did so, unreservedly.  From their hair bows to their helmets to the tops of their shiny black patent boots, to their gloves, their horses’ braids and flyveils and browbands and, yep, even the cantles of their saddles, there was really no such thing as too much bling.  The places where the press were allowed to photograph were too far from the ring to tell for sure, but I strongly suspect that those who had experience with Rio-style carnival makeup may even have had bling on their eyelids.  In general, the South Americans put the Northern hemisphere riders to shame in the stylin’ department — the Argentinian eventers, for example, had the most drool-worthy boots (or maybe they were half-chaps) in their flag’s sky-blue-and-white colours.  (They also had way better music for their dressage freestyles.)

(Thought I might as well share the Spanish version!)

2. EMBRACING THE CLICHES:  I had to love the Puerto Rican dressage rider who rode his freestyle to selections from “West Side Story”.  I confess, I can never hear an announcer say the words “Puerto Rico” without a little echo of Rita Moreno in my head … but you have to figure that they’re sick to death of it in the actual country.  Took chutzpah, then (or cojones) to say, fukkit, I’m not going to cringe about it … I’m just going to go there, goddammit.  

Also, there was a Venezuelan showjumper named La Bamba.

beavers-0694Canada, however, was not to be outdone when it came to cliches.  From the moment I heard that the cross-country course for the eventing competition was going to feature, um, Canadiana … and that it was going to be built by Americans and shipped up on flatbeds from South Carolina … I dreaded the outcome.  The end result was not quite as bad as I’d feared, but it did have carved beavers, Canada geese, something that was supposed to be a keg of maple syrup, and a water jump that seemed to be a mishmash of every overworked Canuck icon the designers could toss together in a single obstacle.  It had one jump bristling with lobster pots, another with a stylized Toronto skyline on it, and a rather regrettable wooden grizzly with a salmon in its mouth … positioned at the base of a water trickle that I was reliably informed was supposed to represent Niagara grizzly-0691Falls.  WTF? doesn’t really cover it …

And then there was the showjumping course, which was slightly less horrifying, cliche-wise, though there was a plank jump emblazoned with an image of Mounties galloping straight at the observer with their lances in attack mode, something adorned with oversized cowboy boots and saloon doors (presumably representing Calgary), and another which mimicked a mountain pass in the Rockies with a railroad bridge spanning it.  The blocks on the top were little rail cars, so I guess when the blocks were knocked down (which was only a couple of times), it was (groan) a trainwreck.

3. THE MUSKOKA CHAIR DEBATE:  One of the more popular bits of decor in the showjumping ring was a pair of giant green Muskoka chairs, which every rider and groom on Facebook apparently felt compelled to climb up into for a selfie.  The Amalonso valdez PER muskoka chairs-2272ericans, however, kept erroneously referring to them as “Adirondack chairs”, and couldn’t figure out what was supposed to be Canadian about them.  Sources on the infallible interwebz disagree, of course, on the provenance of the Muskoka chair vs. the Adirondack, but at least some of them will tell you that the Muskoka chair is subtly different in its design and the curve of its back.  But both of them are bloody difficult to lever yourself out of, fuglyparticularly the eight-foot kind.

4. FUGLY:  Is it just me, or is this sculpture, which was squatting in the Caledon Equestrian Park, fugly as hell?  Maybe not, since people seemed compelled to pose in front of it on a daily basis for even more selfies.

Much more egregious were the outfits inflicted upon the hapless presenters-of-medals-and-stuffed-toys.  Can you say, “shapeless beach cover-up”?  I think back to the presenters at the Beijing Olympics, who looked utterly stunning, and I try to imagine what the Pan Am people were thinking when they approved these horrid, droopy, waist-less, sweatpants-gray monstrosities.  Seriously, who looks good in this fabric?  One out of 10,000 supermodels, that’s who.  And to top it off, each dress was cut at exactly the right length to flatter no-one in this universe.  These girls were fugly dresses-9907putting on a brave face, but personally I would have been mortified to have turned up in public in one of these.  Hashtag fashion fugliness.

5. FAILURE TO COMMUNICATE:  By most ratings, Canada is not a Third World country.  But we do have an alarming predilection for re-inventing perfectly good wheels.  In the instance of the Pan Am Games, that meant that procedures which have been in place for major sports events around the world for years or even decades, were not necessarily in place here in Toronto.  Felt a little like we were either deliberately trying to represent as a provincial backwater, or we were stuck in some wormhole taking us back to 1985.

The official broadcaster for the Pan Am Games was the venerable CBC, which has long been of the opinion that showjumping is the only equestrian sport with any merit whatsoever.  (It’s a bit of a circular argument:  if North American spectators never get to see eventing or dressage or combined driving, how is it supposed to develop a following?  Numbers for broadcasts of Badminton or Burghley, in the UK, would seem to suggest there’s massive untapped appeal.  Ugh.)  So in its infinite wisdom, the Ceeb — which had sewn up exclusive video rights to absolutely everything — declined to show up for most of the equestrian events.  Which meant that we didn’t even have a video feed in the press tent, thus rendering the luxurious air conditioning in there useless because we had to be outside in order to see what was going on.  There was also no live scoring for the dressage, something that has been available for yonks at most major venues and should have been a no-brainer.

There were also all the usual communications fuck-ups that go with most major Games.  Nothing disastrous, just a lot of Orwellian, “you were allowed to walk past the warm-up rings yesterday, but today you were never allowed to do that and whoever told you that you were didn’t have the authority to do so and you should have known that” type stuff.  The rules for the media seemed to change on a daily basis, which inevitably led to a lot of bitching and frustration from those of us who were trying like hell to comply but couldn’t tell which rules were the real ones.  I’m willing to bet it was the same for the riders and grooms and assorted Team hangers-on from the various nations.

There was a concerted effort made to make these Games more accessible to various types of ‘new’ media (podcasters, bloggers, vloggers, web publications, and basically anyone who wasn’t the host broadcaster) and we were all told in no uncertain terms that we should not fuck it up because Toronto was being closely watched and that it would set a precedent for next year’s Rio Olympics and beyond.  But a lot of the attempts to make media access to the athletes more ‘casual’ just didn’t work.  At the Caledon Equestrian Park, they decided to forego the standard end-of-day press conferences with the top three riders, in favour of just having everyone swarm the poor souls in a noisy corner of the tent.  Later, when that turned out to be unsatisfactory, they tried to set up the athletes in the press seating at one end of the stands — next to the VIP seating, which at the end of each day was cranking up for another deafening party.  Most of what I got on my digital tape recorder was unintelligible, even when I had managed to elbow my way near the front.  But at least the poor riders had chairs to sit in.  Note to the Pan Am organizers:  if it ain’t broke …

6. PECULIAR PORCUPINE:  How a stylized porcupine in a baseball cap came to be the mascot of the Toronto Pan Am Games is another one of those inexplicable Dafuq? decisions.  If I were selecting a species of wildlife to represent Toronto, I’d think the obvious choice would be a raccoon.  (For the uninitiated, Toronto is overrun with urban raccoons, who hang out on people’s fire escapes and can finagle their way into any variety of garbage can ever pachi-2033designed by humans.  They are fearless, intimidatingly intelligent, and absolutely huge.)  I also have no idea where the name “Pachi” for the mascot originated.  I’d like to think perhaps it’s Ojibwe for porcupine or something, but that’s not bloody likely.  In any event, I was told that the strangely multi-coloured pointy bits on Pachi’s back numbered 41, to represent each of the countries involved in the Pan Am Games (is that countries eligible to compete, or actual number of countries which sent at least an athlete or two?  No clue there either).  Certainly there were fewer than 41 ‘quills’ on the little stuffed-toy versions of the mascot that medal-winning athletes were given in lieu of flowers.  (The looks on the faces of some of the South American guys who received them was priceless, though.)

7. JOURNALISTS BEHAVING BADLY:  As noted above, the CBC was the only body officially allowed to take video of the ‘field of play’ (ie. athletes actually competing in anything).  Other media outlets could take video interviews of athletes in the ‘mixed zone’ or outside the venue, and they could send out still photos of the action with a 30-minute embargo, but that was it.  At the beginning of the Games, that meant there were volunteers patrolling the stands trying to confiscate people’s iPads — though eventually that was given up as a lost cause.  The more people were told they couldn’t take video, the more affronted everyone got when it became apparent that the CBC had zero intention of even providing livestreaming or posting anything on-line after the fact.  YouTube became the place to go …

Still, I was unimpressed when I heard that two of the accredited Canadian journalists in our midst were blatantly taking video and posting it on their magazine’s website.  I can understand when paying spectators want to preserve a video clip of their nation’s representative(s) for their own enjoyment, but this was another deal entirely. Guess they missed that little (mandatory with your accreditation) lecture about spoiling it for the rest of us?  They very nearly got their accreditations yanked, and I would not have been the only one to tell them not to let the door hit them in the ass on the way out.

8. ALL THE FAKENESS:  These giant mutant daisy things sprouted like triffids all over the dressage arena at the triffid-9051Caledon Equestrian Park.  They were at least five feet tall.  I told a couple of American journalists who asked that they were trilliums, the provincial flower of Ontario.  (There was actually a rather nice showjump which had real representations of trilliums; it showed up later.)

Another headscratcher:  the cross-country course, at nearby Will O’ Wind Farm, was decorated throughout with huge volumes of fake, plastic flowers.  And they looked really …. fake.  I dunno, you’re in Ontario, in July, in the middle of some of the richest waylon trilliums-1649farmland in North America … you couldn’t scare up some real flowers and foliage maybe?

9. THE SOUND OF SILENCE:  Did no-one tell the American fans that Canada is right next door?  As in, within driving distance for many?  At most events of this size, Canadian cheering sections are accustomed to being drowned out by loud and persistent, “USA! USA! USA!” chants and lots of screaming.  The American brand of patriotism can be a little oppressive, to be sure, but you have to admire their enthusiasm.  Maybe the Pan Am Games are just not on the American radar (though any event in which Murkans have this good a shot at lots of gold medals, you’d think would be very popular)?  Speculation aside, the Canadian riders were greeted by roars from the crowd and lots of flag-waving (it’s worth fans in stands-0281noting that the vast majority of the Canadian competitors, in all three disciplines, live within an hour of the Caledon Equestrian Park — it’s a very horsey neighbourhood).  But the Americans got mostly crickets, or polite smatterings of applause at best, and it was actually kinda sad.  They must have felt rather lost without their usual wall of noise.

10. KICKSTARTER?:  The next Pan Am Games is in Lima, Peru, in 2019.  Always wanted to go to Peru.  Send money, please?

(Please note:  pretty much all the images in this post, and the next few, are Copyright (c) Karen Briggs, 2015. pachi finish-2288 Using them anywhere else without my express permission, and fair payment, will quite possibly result in my hunting you down like a dog and making your life squeamishly unpleasant.  Thank you.)

Things That Make You Go, “Hmmmmm….” (Or: A Day In the Life of A Digital Editor, 2013)

And here’s a response from The Atlantic‘s senior editor, Alexis Madrigal.

In part:  “Man, I feel everyone on how scary it is to be in journalism. When I made the transition from a would-be fiction career paired with writing research reports into full-time journalism, I nearly drowned in a sea of debt and self-doubt. I was writing posts on my own blog, which almost nobody read, but it did, with an assist from my now-wife, get me a couple gigs writing for some known websites. I got paid $12 a post by one. The other was generous, and I got $50. I was grateful as hell to have this toehold in the world. I remember walking down Bartlett Street in the Mission and saying to myself, out loud, “I’m a writer. I’m a writer! I’M A WRITER!” It was all I’d wanted to be since I was 16 years old. And I was making it.

Except I was not making it. Every day that went by, I was draining the little bit of money I had. I started selling anything I’d acquired to that point in my life that had any value. After the last Craigslist purchaser walked away with my stuff, I stood there in the living room of our apartment staring at the books and crying.

I had so little money and so much debt that any time I had to go to an ATM, I was seized with horrible anxiety. I practically could only do it drunk. You know those ATMs that display your balance EVEN WHEN YOU TELL THEM NOT TO? Well, I hate those ones. I would take my money and as it displayed my balance on the screen, I would carefully unfocus my eyes so I couldn’t really tell how little I had. The credit crunch was happening and I didn’t have any credit left. My loving, wonderful, brilliant parents were going through a rough patch, too, and they couldn’t help, either. I was tortured by the idea that I’d taken on this new career when my family needed me. I asked myself whether I should have stayed at the hedge fund job that I took right out of college and hated so much I quit before the summer ended.

I sometimes hoped that the whole world would collapse — it certainly seemed possible back then — because my debt would be swept away along with the rest of civilization. My dad had once said, right during the credit crisis, “Don’t worry, we’ll all be potato farmers soon anyway.” And I would think about that and it would make me happy. At least then I wouldn’t worry that I was going to be torn apart at the seams by the demands of a work life that couldn’t even keep me afloat in an expensive city. I really, really resented people who could count on financial support from places unknown. They didn’t seem to get how hard it was to keep it together when you might drown under your own debt at any minute.

Like an idiot, I figured I could write a book and use the advance to pay off my debt. That kind of worked, though the process of doing the book melted my brain. I was so tired and my mind was so filled with words that I would forget where I was, almost coming to in supermarket aisles wondering why I was staring at mangoes. I hate mangoes. But at least the money gave me some breathing room. I could approach an ATM without feeling weak in the knees.

So, all this to say: I know the pressure these debts can put on you. I know how angry it makes you, at yourself, at other people, at the world. Why didn’t I save more? Why did I buy that thing? Why did I have to pick up that tab when I didn’t have any goddamn money? How could I support a family like this? Why won’t the world recognize my talent is worth more!?

And so when Nate Thayer published emails with our newest editor (second week on the job), I can see how that might happen. How you might finish writing your last email, “No offense taken,” and then staring at your blog’s CMS that night, decide, you know, what? I’m tired of writing for peanuts, because fuck that. And if a young journalist in her first week on the job was part of the collateral damage,hey, the world just isn’t fair, kid. Pay it forward.

I get it, but it was still a nasty thing to do.”

So Madrigal (I have to say, Alexis Madrigal is a helluva handle … but whether real or nom de plume, I couldn’t tell you, not being in the habit of travelling in such rarefied circles as the editorial conclave of The Atlantic) opens with the sympathy card.  While it rings true, it smells a little less like freelance spirit by the end of the piece, and a smidge more like defense of the indefensible.  But see for yourself, and do read some of the very well-presented, thoughtful, and insightful comments by freelancers and editors alike at the bottom.  (And then come back here and share your thoughts on THIS blog, because I’m another starving freelancer who fantasizes that I will be able to monetize this brilliant and under-appreciated blog just as soon as I have enough hits and engagement to spontaneously set the world ablaze.)

In its entirety:  A Day In the Life of A Digital Editor, 2013.

Solidarity, Comrade: Even MORE on Writing for Free

fuck you pay meI have ranted about this before.  Most writers … hell, most creative types … have ranted about this before.  But since the problem has not skulked off into the Cave of Shame just yet, it bears repeating.  Here’s author John Scalzi‘s take on Not Writing For Free:

A Note To You, Should You Be Thinking of Asking Me to Write For You for Free

A Little More Re:  Writing For Free

And since he practically dared me to post his Big Green Graphic, I will do so without hesitation.

Now, I do not have the profile of a John Scalzi (he of multiple science fiction novels with movie options).  This does not mean I — and others of my ilk, who toil ceaselessly and without hope of praise or strolls on red carpets,  in the dank subterranean home office/spare bedrooms of the world — need to write for you for free.  My skills have value.  So does my time.  So fuck you, pay me.  I’m totally worth it.

(Besides, I’ve found nothing like a work-for-free rant to boost my blog numbers.  Thanks in advance, John.)

Just in case there is anyone who hasn’t yet seen Harlan Ellison‘s priceless diatribe on the subject, here it is for good measure:

This is Why Faith is a Bad Thing …

Back in February of this year, I blogged about a PWAC (Professional Writers Association of Canada), Toronto chapter, seminar I’d attended, about journalistic opportunities in “new media“.

Among the speakers was Wilf Dinnick, who presented to a room full of freelancers in various stages of bewilderment, desperation, and angst about the state of their careers, a strong and irrepressibly optimistic case for embracing markets such as OpenFile, which he founded and edited.

In late September, OpenFile ceased publication.  (If you click the above link, you’ll see the most recent stories were posted September 28, at least as of the moment I posted this.)

And guess what?  A whole bunch of freelancers haven’t been paid, and Wilf has stopped communicating with them.

I wonder if it’s too late to apprentice as a ditch-digger or something.

Here are the gory details, including  the open letter written to OpenFile by six Montreal-based contributors who would really like some answers, please:

http://www.thestoryboard.ca/openfile-freelancers-post-open-letter-to-wilf-dinnick/

http://journomel.com/2012/11/12/freelancers-write-open-letter-to-openfile-for-payment-dinnick-responds/

http://reopenfile.tumblr.com/

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Methinks She Doth Kvetch Too Much

For those who consider me a whiner … me with my petty and ceaseless kvetching about no longer being able to scratch out a living as a freelance writer … I bring you a link:

The Worst Writing Job Ever

A quick calculation based on the pay rate for this unparalleled opportunity reveals that a 500 word article generated with the requisite superlative research skills and demonstrating “excellent grammar and an engaging voice” will yield a handsome 4.5 cents as recompense.

I need to go have a little lie down.  

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Mistress of None

I read another one of those well-meaning blogs full of advice for writers tonight.

I know, I know … it’s one of those trainwreck things.  Can’t look away.

It asked me (all earnest-like) to re-examine why I started freelancing in the first place.  The object, I guess, being to see whether I’m cranking out magazine minutiae because I desire to make a living (apparently, a bad impulse) or whether I have a “true passion” for the creation of purple prose.  (In a word, eccccch.)

So I’ll confess, at the risk of being poked with soft cushions (“She must be made of harder stuff!”), the shameful truth here.  I started freelancing ….

…because I’d sent out 150 resumes over a three-month period and gotten no responses whatsoever. There it is.  That was the reason, some 17 years ago.  And it’s still pretty much the reason.  I’m getting rather weary of being told I’m supposed to feel a higher calling.  It’s something that plays to my strengths, and yes, I enjoy it, for the most part.  But seriously, the nobility of the craft stuff is a little disingenuous, given that the general public lumps journalists in with ambulance-chasing lawyers as some particularly odious mutant variety of slime mold.

Also, given that the pay scale is somewhere well below ditch-digger and deep-fry-station jockey.

That’s been the main problem (and chief source of my kvetching here) lo these past few years.  Where once I could make a marginal living as a freelance writer, now I seem to be working four times as hard for a quarter of the pay.  The assignments are fewer and farther between, with magazines either going tits-up in a snowbank, or bringing all their content creation in-house as a cost-cutting technique (finding out your editors can’t write?  Priceless).

The pay scales are in tatters, with editors apologetically offering fractions of what they used to pay.

And, of course, waiting for your cheque is pretty much like awaiting the Second Coming.  Any minute now.

So given that the Real Job prospects are slimmer than ever — I am STILL reeling in disbelief that I couldn’t even get an interview from the Ontario Equestrian Federation for a communications coordinator position, so really, what’s the point?? — I have recently had to explore various other income opportunities.

Since spandex and I have something of a conflicted relationship, and my ability to hold my breath underwater is average, at best, I have not availed myself of the mermaid opportunity (see above).  Though I am finding myself in oh-so-flattering breeches (the most expensive pants you can look like hell in) rather more often lately.  I figured I had better make some attempt to resurrect my comatose coaching career.

Yup, I’m an Equine Canada certified coach.  (To be fair, it was called the Canadian Equestrian Federation back when I first gained my little frame-able certificate back in the mid-1980s.  I have no idea where the certificate went.  Maybe my mother has it.  I was the first person from the Windsor, Ontario area to gain CEF coaching certification. Woot, me.)  It’s been hard to concentrate much on coaching the past few years when a) I’ve had to move around a fair bit and rebuild my clientele from scratch each time, b) I’ve gotten rather disenchanted with the all-too-frequent revisions of the national coaching program, which seem to benefit no-one except those collecting the multiplying fees, and c) I’ve also gotten rather disenchanted with standing in a meat-locker-temperature indoor arena in February, getting coated with a quarter-inch of filthy airborne footing while my fingers and toes linger dangerously close to necessitating amputation.

But it’s an additional, if erratic, income source, when I can scare up clients and when the weather cooperates and their horses aren’t lame.  And like freelance writing, it comes with a fair bit of scheduling freedom, and I can cherrypick the clients.

A recent internet ad has yielded a trio of new students, which is a good start, even if winter is hurtling towards all of us intent on putting the kibosh on much of the riding activity.  It has at least meant that I can purchase a couple of bags of feed and shavings.

Also, I used the power of the Interwebz to hang out my shingle as a critter-sitter.  I’ve resisted this one for a while precisely because a good friend of mine is quite successful at it; she’s actually making more babysitting beasties and watering plants, than she was at her former corporate drone job.  I have not wanted to step on her toes, but finally figured if I focused on environs that would be awkwardly distant for her, I could in good conscience give it a go.  One gig thus far, briefly mentioned in my previous post:  I took care of two exceedingly geriatric dogs, aged 13 and 15, for a 10-day stretch, in their owner’s home.  Apart from the difficulties of coaxing them to eat, and the ever-present peril that one or both of the little furbabies might wake up dead in the absence of their habitual humans, it was simple enough, and it came with better TV than I have at home, so … win/win.  Would like to do more of that.

I actually got quite a bit of writing done while I was there, too, though I’m not sure I was really providing all that much companionship while I was at it, since it wasn’t crystal clear that these mostly-deaf, mostly-blind canines had really registered I was not their usual caretaker.

And I’m continuing to muck stalls other than my own, though I did decide that one of my two jobs had to go; it was a combo of too early and too anal.  I’m back to weekends only, apart from right now.  I’m pinch-hitting for eight days while the regular barn manager is cavorting in Cuba, and bloody ‘ell, is it making me feel almost 50.  

Another thing making me feel freakishly close to collecting my Sears Club Senior’s discount card:  being offered riding gigs that force me to contemplate my own mortality.  Never used to do that.  Used to throw a leg over any unruly critter I was paid to ride, but … a recent offer to field-hunt a five-year-old off-the-track Thoroughbred gave me pause, and so did a request to school a four-year-old dressage prospect who is 17:3 hands and “has a bit of a naughty buck in him”.  That is a looooong way to the ground for someone like me who don’t bounce so good anymore.  It’s a demoralizing reality that I have to be more selective than ballsy these days.

But I do need the money, because my truck has chosen this juncture to come up with a diseased transmission.  Maybe I should reconsider the mermaid thing.

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Exposing Myself

I know it’s a subject I’ve (ahem) touched on before:  The old ‘please work for free’  spiel.  But I thought I should share this latest request because it’s just so gosh-darn warm and polite.  Makes it sound like a really good gig, doesn’t it?

I can never tell whether these guys are just blithely ignorant, or actually know what a raw deal they are proposing and are just hoping I’m fresh off the turnip truck.

Though given that this particular dude found me via LinkedIn, you’d think he would have had ample opportunity to scan my background

I’ll be kind and remove the actual names here, but suffice to say the website/directory/publication in question is looking for equestrian travel content, for which they don’t want to pay.

Sure, I’ll not only contribute to your website and directory for free, but I’ll travel (on gossamer wings, presumably?) to come up with the content, and be delighted that in exchange you will:

* list me in a directory of other schmucks who work for free, so that no-one ever thinks I expect to be paid, ever again

* put links to your website all over my blog (a blog, btw, that doesn’t currently earn me a plugged nickel and, tragically, is likely not to magically monetize when it has a reciprocal link placed on yours)

* follow me on Twitter (be still, my palpitating heart!)

* give me a BYLINE!  Woot!

* allow me to enter your upcoming writing contest (see similar rant here). 

* oh, and my work will be read by equestrians.

Here it is, with names changed because I am far too impoverished to fight off a lawsuit (unless someone knows a nice Canadian lawyer who will work for exposure?):

Hi, Karen. 

You and I are connected through Linked In, and I’d like to briefly introduce myself. 

I’m the CEO of (an American company), and I’m contacting you because I’m seeking writers for short well-written articles on a variety of subjects. 

I can offer you additional national exposure in our newsletter.  You would have a by-line, a link to your website, and would be referenced in our archive’s index of writers with your professional bio. As we grow, your work would be read by an increasing number of equestrians. We are also planning writing contests and awards, and have many other ideas we hope will appeal to you in time. 

Our new service, http://www.insultingwriters.com , is the largest, most sophisticated equine travel directory in North America. This directory is free for everyone, both equine travelers and people who want to create their free travel-related business profile. 

The directory features hundreds of horse-friendly campgrounds, layover stables, guest ranches, and backcountry vacation facilities that provide equine lodging in the U.S.A. and Canada. Each profile has an executive summary of the facility, contact information, pictures, travel directions, and reviews, assisting horse owners with finding the ideal place to stay with their horse. 

So: 

1. If you are interested in writing short articles on equine-related travel (destinations, trails, trail gear, cowgirl apparel, campsite recipes…) please contact me! I’ll get you started… 

2. And, if you wish, we’d like you to place our website’s link on yours as a benefit to your clients and readers. In turn, we’d be happy to post your link on our website. 

3. In just a few weeks, we can also help you generate additional revenue with our link on your site. Please let me know if you’d be interested in knowing more about this. 

4. I’m also seeking special discounts or promotions I can offer our guests and subscribers, and if you or your organization has a product or service I can offer to a national audience, I’d love to promote your special offer. 

5. If you know anyone who has a horse-friendly campground, layover stable, guest ranch, or backcountry vacation facility, please let them know about us. They can create their free business profile on our site and increase their exposure. 

6. Our website has a Calendar of Events… You’re welcome to post your events (or any organization’s events to which you belong) on it, and there’s a blog (link removed) on which we’d enjoy your comments. 

7. Of course, if you’d visit and Like our Facebook page (https://www.facebook.com/XXX ), connect with us on LinkedIn (http://www.linkedin.com/company/XXX ), or Follow us on Twitter (https://twitter.com/#!/XXX ), we would greatly appreciate your kindness. We would be happy to do the same for you! 

Please contact me for anything. I’m happy to help promote you and your interests in any way I can. 

Best wishes, MR. X.

And my response:

Dear Mr. X,

I know your message wasn’t intended to be rude or insulting. More and more businesses seem to think that “exposure” in exchange for well-written content is a fair trade … but the truth is, it never has been, is not now, and is in no way a viable business model.

If you have actually looked at my LinkedIn profile, you’ll have seen that I am a professional writer, and have been for more than 20 years.  By “professional”, I mean that this is what I do to pay the bills.  With over 5000 published articles and six books to my credit, frankly, I have “exposure” out the wazoo.  Alas, all it seems to get me these days is more requests (I won’t call them offers) to give away my work for free.  And that, I’m afraid, won’t do me much good in terms of paying my rent, my cel phone bill, or dealing with the guy who’s bringing 1200 bales of hay to my place next week.  He is not likely to hold onto his invoice until my newfound “exposure” begins to pay imaginary dividends for me.

I’m particularly concerned about your business model considering that you’re requesting travel pieces.  The investment on the part of the writer is considerable; press trips are close to non-existent these days and if one manages to travel on one’s own dime, there’s little chance of actually recouping that investment.  None at all, in the case of (your company).  How does that make sense?

If I was independently wealthy or had a huge inheritance coming my way, and was still tickled by the idea of a byline, I suppose I might be more receptive to your proposal.  But writers like that are a bit scarce on the ground.  Frankly, I hope you don’t find any, because even if they don’t need the money, it hurts everyone in my industry when writing, as a skill, is so devalued that companies just expect it will be given away.

Just for the record, my minimum fee for freelance work is 40 cents a word … please feel free to get in touch if that rate is agreeable to you at some point in the future.

Sorry to come off as harsh, but it’s becoming very, very difficult to survive as a freelancer these days, and business models like yours (sigh) are exactly why.

Sincerely,

Karen.

I’m thinking I need to just develop a boilerplate response to asshat proposals like these.  Anyone got a good one they’d like to share?

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Mud, Mosquitoes, and Mayhem

I promised I was going to usher you into the mysterious unseen world of the horse show press tent, right?

That’s assuming, of course, that there actually is one.

Over the past 15 years or so, I have experienced many levels of media preparedness on the part of horse shows.  Rarely sublime, often ridiculous.  Of course, the general level of making-life-easy-for-journalists has improved vastly with the advent of wi-fi.  (Look, contact with the outside world — oh, bliss!)

But given that horse shows are generally situated somewhere out in a muddy field, it’s little wonder that what most journos might consider the basic basics — stuff like phone lines, electricity, and chairs — are often in short supply, and were even more so 15 or 20 years ago, when I first started trekking to these festivities.

There’s a three-star three-day event called the Fair Hill International, which occurs every October in Elkton, Maryland.  (For the uninitiated, equestrian sports, and especially eventing, are ranked in difficulty by the number of stars, ranging from one to four.  There are only six four-star three-day events in the world and they are seriously, seriously badass.  A three-star event is one level below that, but just to put it in perspective, the three-day eventing competition at the Olympics is at the three-star level.)

Fair Hill is a gorgeous place, but given the time of year when the event is held, it’s almost invariably a mudpit.  And the first year that I arrived there to cover it for the British eventing monthly confusingly called “Eventing“, I sunk my rental car to the axles in the parking lot, schlepped through a sea of goo to the centre of activity, and failed to locate anything in the way of a structure that was designated for weary journalistic travellers such as myself.  After a good deal of feckless squishing around the trade fair, I finally located someone with a walkie-talkie, who looked me up and down with wonder and said something along the lines of, “Wow, we have PRESS!”

Okay, so safe to assume there’s no internet access, then …

The 1999 Pan Am Games, in Winnipeg, wasn’t much better.  While most of the competitions were very well-organized, the equestrian events were orphaned out in Bird’s Hill Park, some considerable distance from the rest of the venues and completely off the organizing committee’s radar.  Once we had visited the main press outlet in a huge urban convention centre, and claimed our oversized plastic press passes on lanyards, we were on our own.  We soon discovered that, in all the excitement of erecting dressage rings and building cross-country courses and battling the world’s largest and most aggressive squadrons of mosquitoes, that no-one had really factored in the presence of press out at Bird’s Hill.

Not only was there no press tent, there was no food.  The only fast-food truck was back in the stabling area, where we lowly journos were forbidden to venture.  (I nearly got my foot run over by an overly-aggressive security person in a Gator, when I suggested that it might be nice if someone brought all of us out some peameal sandwiches.  Sheesh.  Give some people a badge and a radio, and they become megalomaniacs.)

By day two, we were all doing rock-paper-scissors-lizard-Spock as to who got to do the Tim Horton’s runs (about 30 km from the park), and by day three, the delightful woman who had been organizing the feeding of the many, many volunteers it takes to run equestrian events at the Pan Am Games, started making all of the journalists and photographers extra sandwiches in brown bags.

Honestly, it was just about the sweetest thing I’ve ever seen.  And she got us Pan Am shirts and hats too.  I still have the hat somewhere.

At the other end of the press tent spectrum is Spruce Meadows, the showjumping Mecca in Calgary.  I haven’t had the pleasure of covering all that many tournaments at Spruce Meadows, but they can invite me back anytime.  Not only is there a climate-controlled press centre with every desired amenity from closed-circuit tv (should you not desire to look out the picture windows at the ring) to a scrum area, printers, and (gasp) flushies … but for the journalists covering the big weekend classes with the million-dollar sponsorships, they actually wheel in steam tables laden with prime rib, shrimp, three veg, and desserts.  Plus china plates, linen napkins, and cutlery.

I’m gonna say it again.  Cutlery.  Still makes my toes curl with sheer glee.

For journalists habituated to subsisting on potato chips, purchased three days earlier at a gas station and crushed into powder in one’s backpack, this isn’t just a pleasant meal, it’s an absolute revelation.

And by now, you’re probably coming to one very important and correct conclusion:  a fed journalist is a happy journalist.

It’s true.  We are simple, simple creatures, easy to lull into a state of contentment.  Again, it’s possible that this is all standard practice in other arenas of sports journalism, but I, for one, never ever take it for granted.  Mostly because it’s far more the exception than the rule, and one can’t even really assume that because it was offered one year, it will be offered another.

Take another three-star three-day event, called the Foxhall CCI***.  It required a flight to Atlanta to get to this one, but when it was launched, with much fanfare, by a local polo guy with deep pockets who committed to a 20-year run and huge (for eventing) prize money, we footloose freelancers were all intrigued.

So I land at the Atlanta airport, walk about 30 miles from concourse to concourse, claim my little rental car and navigate my way to the showgrounds, which is out in a communications dead zone where no cel phone comes out alive, about half an hour from Atlanta.  I am weary, I am grumpy, and I drag my laptop and cameras to a tent labelled “press” …. where I am immediately handed a huge plate of fried chicken and biscuits, and asked, “Red or white?”

Well.

Unfortunately, the exceptional hospitality at Foxhall didn’t last.  By year three, someone in accounting had cancelled just about all of the perks first showered upon the journalists, and had instituted box lunches that we could purchase for $8 apiece.  (And they were egg salad.  Yecch.  If egg salad were the last food on Earth, I would starve to death rather than consume it.  It’s just revolting.)

By year five, there was no press tent at all … just a power outlet that myself and the one other remaining freelancer who turned up, located up by the stables and took turns using to keep our laptops going when the batteries started to run low. The tycoon had apparently made some unfortunate business deals and was flat outta money.  The show lost its sponsorship and was unable to secure another one.  Needless to say, that 20-year deal failed to be honoured.

I don’t miss schlepping all the way to Atlanta, but man, that fried chicken was exceptional.

Truth is, however, we don’t attend horse shows for the food.  (Well, except for Fair Hill, which features amazing crab chowder in styrofoam bowls.)  We just want to write a good story about the action, and we’re prepared to make some sacrifices to do so.   My expectation, these days, is for a wobbly table and a plastic chair set under a leaky, drafty tent. If there’s a power outlet and internet access, all else is gravy.  And let’s face it, wi-fi, phone lines, and hydro are all fairly recent expectations.   Horse show grounds, historically, have not been the easiest places with which to provide these luxuries.  I get that.

Even Bromont, another three-day event site which once hosted the equestrian events at the 1976 Montreal Olympics and thus boasts a large, permanent grandstand, had zero in the way of power outlets or wi-fi available to the press last time I was there.  I had to beg a corner of the scorer’s trailer because I was filing daily reports for a website … where I was relentlessly entertained by an Equine Canada official who was drunk as a skunk, and getting increasingly belligerent, as she added up the scores.  Incorrectly.  Par-tay.

I know I’m not the only intrepid girl reporter who remembers huddling in a leaky tent at Rolex, the feet of my plastic chair sinking into the wet grass, clutching the edges of the garbage bag protecting my laptop from the elements, mentally begging the dial-up to work, and never once thinking, “I could have been a civil servant and worked in a nice, beige, upholstered cube farm somewhere.”

Thankfully, the Kentucky Horse Park was selected to host the World Equestrian Games in 2010, so its press tent set-up received gradual upgrades in the lead-up years, culminating in the whole business being moved indoors (indoors!) to a roomy space overlooking one of the indoor arenas.  With plumbing and all.  Now, all I have to kvetch about is that the windows give a tormenting view of the trade fair below, which I have neither the time nor the cash to peruse.

Many of my colleagues have trekked around the world to cover Olympic Games and World Equestrian Games and are more familiar with the scale of the press centres attached to these events than I; again, alas, not having a surfeit of Air Miles at my disposal, I have had to sit most of those out.  But the Kentucky WEG did give me a taste of the possibilities, without the associated hassles of passport-carrying.  (Though I did get various versions of pat-downs every dim early morning as I entered the park with my gear.)  Yes, it was a tent, but it was a tent designed for 1200 people, with an attached interview tent and a designated cafeteria just fer little ‘ol us.  (Overpriced, to be sure, but handy nonetheless.)  We had flatscreen TVs so we could watch the action in multiple arenas, we had Canon set up on-site with its IT guys, and my particular circle of acquaintances seemed to have a knack for winning the Rolex door prizes of bottles of champagne, by correctly guessing the nightly leaders on the scoreboards of the eight different equestrian disciplines we were all trying to cover.

I think champagne tastes particularly festive when sipped from a paper cup.

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Welcome to the Press Tent

Normally, on this particular week of the year, I would be feeling a little like I’d been run over by a herd of rampaging wildebeest.  That’s because this is normally the day after I would have gotten home from the Rolex Kentucky CCI****, at the Horse Park in Lexington.  It’s an annual pilgrimage, except that due to other commitments (and a serious shortage of funds) I didn’t make it this year.

Not that I’m not still running on a sleep deficit and generally feeling like death warmed over … it’s just that I don’t have any unpacking to do.

I do the 10- or 11-hour trek  to Kentucky every year for a variety of reasons.  First and foremost, it’s usually because I have scraped up some assignments to write about it and/or submit photographs.  Being of a generally destitute demeanour, I’m not sure I’d go if I had to pay $30 (or whatever it is, these days) to get in the gate, but if I have a press pass, as I have had for the past 20 years or so, that makes it a smidge more affordable.

Secondly, despite the fact that going south on I75 through Ohio is one of the most stultifying stretches of driving in the world (and that includes the notoriously soporific Hwy 401 between London and Windsor, a drive I have done many, many, many, many thousands of times), it all begins to improve as you approach Cincinnatti.  The endless stretches of flat, nothing farmland give way to rolling hills and blooming redbud trees along the highway …and your snow-numbed Canadian brain goes, “Yes!  Spring!  Foliage!  Signs of life!”

It can be very refreshing to see a bit of green, a couple of weeks early.

Tragically, though, I no longer get to enjoy one of the legendary landmarks of I75 near Cincinnati:  The Big Butter Jesus (just typed “Big Bugger”, oops — my bad), aka Touchdown Jesus, who used to emerge like a 60 foot Lady of the Lake, from an artificial pond in front of the Solid Rock Church right by the interstate.  Jesus used to tell me I was just an hour and a half away from Lexington.  But that was before he was struck by lightning and went up in flames a few years ago, leaving behind only a macabre metal skeleton.

Heywood Banks explains in song:

(Ooh, had to edit to add:  Big Butter Jesus has his own blog!  Dayam!)

The third reason for going to what is always called just “Rolex” by its aficionados: I like eventing.  To me there is absolutely no piece of horseflesh more thrilling than an upper-level event horse, usually a big strapping, ridiculously fit Thoroughbred with veins busting out of his coat, eating up the ground  in a nice easy gallop and jumping humongously massive, diabolically evil things that don’t come down when you hit them, like it was child’s play.

I also like the horsemanship and the mindset of eventers. Even at the international level, they’re all pretty self-deprecating, down-to-earth folks.  They like to party and they know every square centimetre of their horse’s bodies better than they know their own. You can’t ride cross-country with a stick up your ass, which is probably why I would much rather interview eventers than dressage riders or showjumpers, any day of the week.

If there’s a downside to covering eventing, it’s that the sport is dangerous. As much as the high muckety-mucks of the game have toiled (and they have toiled, tirelessly) to improve course design, equipment, and the rules over the last few decades, shit still happens. Not often. But it happens. Horses get injured. Rarely, they get killed, usually by catastrophic injuries such as when Laine Ashker’s horse, Frodo Baggins, flipped over a fence a few years ago and broke his neck. And because, at the three- and four-star level it’s just about the most strenuous thing you can ask a horse to do, there’s the odd aortic rupture, too, resulting in a horse’s sudden death. It’s devastating, just devastating.

And yes, riders get hurt and killed too, though I confess it’s the horse injuries that trash me … perhaps because, although (contrary to the perspective of the great unwashed who have no background in eventing) you cannot force a horse to jump cross-country fences, and the ones that rise to this level do it for the sheer joy of doing it, at the same time you can never really sit a horse down and explain the risks to him. Riders go out on course knowing full well what obstacles lie before them, but the horses just go out trusting their riders. But damn, that’s also what makes it heroic.

Every time I do witness a crash, and get that horrible sick feeling in my stomach over it, I swear I’m never going to cover this sport again. I just can’t deal with the downside.

But I always end up coming back.

(As an aside, when a wreck does happen on course, and I’m not ridiculous miles away from it, I always try to make my way over there as quickly as I can.  Some of my fellow photographers on course have accused me of being ghoulish for doing so.  But honestly, I’m not ambulance-chasing.  When an accident happens and it’s something relatively serious, the announcers usually go all quiet.  The competition stops while the emergency personnel get to work, and there’s no blow-by-blow update over the loudspeaker.  The longer the silence drags on, the more ominous it all becomes.  And because I am generally writing about the event as well as taking photos, I know I will eventually have to report on what happened.  There will be an official FEI press release about it at the end of the day, but generally these are so vague as to be useless.  So I would rather see firsthand what the situation is, as much as it makes me feel ill, than have to report based on rumour and hearsay.  And I do take pictures, but I NEVER publish those.  They are for my own information only.  Just in case you were wondering.)

Now it occurred to me that some (both?) of my gentle readers might not have experienced what, to me, has become normalcy:  the slightly surreal world of the horse show press tent.  And who am I not to share my delight with the universe?

I’m sure that, depending on the sport(s) you cover, you have different levels of expectation for the facilities set up for journalists.  Those who cover Formula One racing or pro football or yachting, for example, likely get wined and dined on a regular basis, courted with swag from Nikon and Canon, and take home little sponsor’s bags full of goodies. At least that’s what we idiots who cover eventing, jealously suspect.

Equestrian sports may have a hoity-toity reputation, but the reality for horsey journalists is more about leaky wellies and muddy  jeans, plastic bags duct-taped around your camera because you forgot the fitted little raincoat at home, surviving on granola bars, coffee, and overpriced bratwurst that repeats on you all afternoon, and waddling around the back forty of a cross-country course lugging three camera bodies and six 40 kg lenses wearing every single item of clothing you brought with you because it’s suddenly -5 Celsius.

And then there’s the sunburn, the shin splints, and weighing whether you can sprint to the extremely nasty porta-loo and back with all your equipment in the three minutes between horses on course … because of course the one single horse you don’t shoot in seven hours of competition, will inevitably be the one who wins and the only one anyone wants to purchase a photo of.

Oh, the glamour!

I can see this is going to be another one of my novel-length rants, so I’m going to save the particulars of the press tent for another post in the very near future.  Meanwhile, here’s another gratuitous eventing shot.

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Professional Development, Part Two

I’m still a professional guest at PWAC (Professional Writers’ Association of Canada) Toronto’s evening seminar series — I approach foxhunting the same way — but fortunately neither organization seems to mind as long as I cough up my cap fee outsider’s seminar fee.

Last Wednesday night, the topic was “Getting Started in Health and Science Writing”.  Which is something I’ve been trying to do, in fits and starts, for the past two or three years.  So colour me interested enough to drive an hour south on Hwy 400, park at an overcrowded mall, get on the subway, and haul my little rural hayseed tush downtown to Church and Bloor.

Speakers Carolyn Abraham, Mark Witten, and Stephen Strauss all have credentials up the wazoo, with dailies like the venerable Globe and Mail as well as mainstream mags such as Canadian Living, Today’s Parent, and Toronto Life.  (Full bios here.)  And all three emphasized that they fell into science and/or health writing quite by accident, having no educational background in science past high school.

In fact, they just about implied that it’s to your advantage not to have a science background if you write about it.  I guess this means I’m fucked, given that I have a B.Sc. in biology.  Bugger.

Still, I might persevere, if only because it does sound like there might be some decent mainstream markets for well-written science and health content.  There, I said it … a rare ray of sunshine in the deep, dark doldrums of freelance writing.

One insight I took away from the evening was that I really need to be marketing myself as a “health writer” rather than a “medical writer”.  Having done as much writing on veterinary topics as I have over the years, I figured it would be an easy segue into medical writing…. a mammal is a mammal, right?  But it turns out that “medical writer” is a very specific critter with its own specific industry.  It usually has either a Ph.D. or an MD, and it exists in a very structured and demanding little niche in the environment, where it is well-paid but probably bored out of its mind.

A “health writer”, on the other hand, is one of those people with no science background, who’s good at explaining the finer points of thrombosis and hip replacement surgery to the masses.  Fuckin’ A.

So.  A few key points from the seminar, for those living vicariously through me (you know who you are):

Carolyn Abraham:  A good science or health story distinguishes itself by five core elements — news (what’s the hook?), scope (how many people are affected?), impact (what does it mean?), context/history (what makes this important?), and edge (where is this gonna lead in the future?).  All of these elements need to be considered when you’re debating whether a story is worth pursuing.

But from the editor’s perspective, she said, it’s also important that the story is fresh and original, and satisfies at least one of these categories:  it’s a breakthrough (the biggest, the oldest, the weirdest), it’s a hazard (Seventeen Ways Air Can Kill You), or it titillates (not just in the obvious way, but also in the way a bizarre but compelling disease does  — think Elephant Man), or it is a how-to (How Raisins Changed My Life).  Stories concerning conflict or moral values (such as the now-mercifully-defunct debate over embryonic stem cells) also fall into the titillation category.

Abraham saw growth areas in the how-to neck of the woods, in particular, and in writing about ageing (naturally, since few of us are headed in the other direction).

“One great thing about science writing is that the topics are enormous and endlessly interesting,” she said.

Mark Witten:  “I think the most important thing about getting into health writing is that you have to love writing about things you know nothing about.  You have to find the research process more stimulating than intimidating.”

Witten also noted that for mainstream markets, one’s storytelling skills are at least as important as getting the facts straight.  Editors, he said, need to be shown how your story is going to be relevant to readers.  So don’t just talk about the heartbreak of psoriasis; get a first-hand account from someone who’s heartbroken.

“The best stories are the ones which combine strong science with a human interest angle,” said Witten.

Health and science writing are about knowledge translation, he added, and the possibilities extend beyond magazines.  “Think about corporate markets and non-profits, too.”

Stephen Strauss:  Referencing Ed Yong’s rather famous blog post about the origins of science writers, Strauss remarked that a large percentage of now-successful science writers “got into it after they had failed at something else”.  (Gosh, another checkmark for me!)

“The great thing about science is that you can write about it for more than a couple of years without getting bored.  It’s the rarest of work experiences:  one where you keep on learning.”  Try that with writing about RRSPs or insurance.

Strauss pointed out that one of the major changes in science journalism, since the advent of the Interwebz, is that all of the cool stories which were once hidden away in academic journals on the desolate top shelves of the third floor of the west wing of some university library (and which made you look like a total genius when you unearthed them as if from some archaeological dig), are now out there in plain sight and easily accessible.  That forces science writers to be that much more original (or at least fast off the mark).  In order to sell a story, you have to come up with an angle no-one else has thought of.

One painless place to experiment with that, and with the style and voice that will eventually have editors falling on their knees and begging you to consider taking $3 a word to grace their pages, is by launching a science blog.  Consider blogging a “loss leader”, sayeth Strauss.  (What?  It’s difficult to monetize a blog, you say?)  His theory:  if you can establish yourself as an authority in a niche area, you can demonstrate to editors that you can master a technical subject or two … and you also tend to produce some of your best writing when you’re scribbling about something you actually care about.

All sage advice, but can you good people stomach another blog from me?  Or might the universe’s intestines just leap up through its neck and prophylactically throttle its brain to keep it all from happening?  (With apologies to Douglas Adams, who phrased it ever so much better.)

Incidentally, if anyone has become frothingly keen on the science blog notion after reading this, the Canadian Science Writers Association (of which Strauss is, coincidentally, president) is launching a mentorship program which hooks up veteran bloggers with newbies looking for guidance and the afore-mentioned voice.  (No details on the website yet, but I’m sure it’s Coming Soon.)

Strauss and Witten both called science and health writing the business of “knowledge translation”.  And one of the best ways to get scientists and researchers — who, on the whole, are uncommonly cooperative interview sources — to express their findings and ideas in a way that a lay audience (not to mention a journalist) can grasp, is to ask for metaphors.  “Some researchers are really flummoxed by having to couch their work in plain language, but you can coax it out of them by paraphrasing the concept back to them and asking if you have it correct,” said Strauss.  (My own frame of reference:  listen to Bob McDonald interview researchers on the CBC radio show, Quirks and Quarks.  He’s the master of paraphrase.)

Take-home message from the evening:  a good fit for me, and a direction worth further exploration because there’s the actual prospect of paying markets out there.  Now I just have to find 30 seconds of down-time in which to ponder the perfect query.  Which might just be the most unrealistic thing I’ve said in this whole post.

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