Because it’s been a while since I posted anything writing-related … hell, it’s been a while since I posted anything, period. This is a nicely snarky perspective on the thorny relationship between PR and the media. My favourite is the press conference with no questions …
During media training sessions, I share examples of easy ways to completely piss off a reporter — not as a tutorial — but as a cheeky way to say DO NOT do these things ever if you want to maintain any kind of healthy relationship with media.
Below you will find the ones that bothered me when I worked as a journalist. There are definitely others so feel free to share in the comments section below. I had some help from some friends and former colleagues. So, please do add to the discussion.
Do any of these things, and you’re in for a world of fun. Trust me.
1. Tell a reporter how to do their job – They love that. Criticize the subjective tone or focus of a story while you’re at it. Bonus points if you can do this while never mentioning that the story was technically 100% accurate.
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